Matěj Severa on a mountain
Brno · CZ  /  founder  /  reservist

Život je lajf

I get ten ideas a day. Nine are nonsense, and that’s me being optimistic. My companies and a few people around me live off the tenth. Please don’t look for a pattern here 😃

Serving in the Czech Army
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RoleCEO & Founder
CompaniesNáš Pasport · INGsite
ServingActive Reserve · Czech Army
InvestorStocks · crypto
Municipal asset mapping·Digital Technical Map·Surveying·Active Reserve·Automation·Mountains with no signal·Ideas at 2 a.m.·Liters of coffee·Floorball· Municipal asset mapping·Digital Technical Map·Surveying·Active Reserve·Automation·Mountains with no signal·Ideas at 2 a.m.·Liters of coffee·Floorball·
01 / About

Where from, where to

All
or nothing.

Either I ignore a thing completely or I dig in until I know more about it than your average guy in the trade. There’s no in-between, and I’ve stopped looking for one.

I’m from Slovácko, a wine region in South Moravia. At twenty I moved to Brno to study. “Study” is doing some heavy lifting. So: passable Czech, three sentences of Polish, and I mumble the rest.

While studying, I sold gift boxes of theater tickets for a shady little outfit. Five hundred crowns a pop, on the street or door to door. An hour of sales training every day, then out into the field. The toughest and best business school I could have asked for. Minus the diploma.

Then I landed in corporate sales and learned two things: how it works, and that I’m practically unemployable. Employers had suspected the second one long before I did. Next exit: the hell known as running your own business.

In between: some short-lived ventures (they flopped, but sounded great), a pile of books on sales and psychology, and first stabs at a business of my own. One laptop (bought with borrowed money, a solid foundation for an empire) gradually grew into a group of companies.

Hold my beer.

Hundreds of ideas a year, one percent survives. Some make money, some land me in trouble. I’m keeping the ratio to myself.

What’s it all for?

Stories to tell.

And a company that one day runs without me. So far I’m about halfway there on both. Honestly, more than I expected.

02 / What I build

A million projects, one obsession

That obsession has a name: building. A company, an app, a portfolio, doesn’t matter.. I’m in it for the process, not the trophy. Work is a game to me, and a hundred-million jackpot would ruin it. It’d be like playing life with cheat codes on, and that would kill me.

500+projects 300+municipalities

On the side

04 / New project

Comuno

Modern websites for small municipalities. Fast, simple, no clutter, which on the Czech internet counts as a surprisingly bold combination.

05 / From the army

TacBase

tacbase.cz ↗

An app for planning and managing unit training. I was missing a tool, so I built one. Classic case of a weekend project that somehow ended up with its own domain.

06 / On hold

Scanuj.cz

QR codes

A QR system for reporting faults. Interesting idea. Bad timing. Life goes on.

07 / 3D printed

Štítkovna

stitkovna.cz ↗

A number on every pole, grave, manhole and tree. 3D printed tags for municipalities. It exists because my printer at home was sitting idle, and I can’t leave that alone.

08 / The long game

Portfolio

stocks · crypto

Because wealth can be built too. How long have I been investing? Long enough to know better than to bring it up at parties.

03 / Timeline

What
happened
when

Start

A prefab apartment block in Veselí nad Moravou. No achievements, no plans, but I screamed my head off. That habit stuck.

Moving to Bzenec

New town, new friends. My father, an architect, bought a derelict old waterworks building and turned it into a beautiful house. That’s where I grew up. I still went to school in Veselí, in the sports program.

Ice hockey

After the national team’s golden hat trick, I got hooked on hockey. Uherský Ostroh, Uherský Brod, finally Hodonín. The NHL never noticed.

Construction high school

A total mistake. Took me about a month to figure that out. I stayed another four years anyway.

Graduation

The construction high school in Hodonín taught me nothing except how to hate early mornings. I’m a humanities type, but I followed in my father’s footsteps. I was the only one there who liked essays more than descriptive geometry.

Politics

At nineteen, my first run for local office. I also ran for parliament and regional councils. The voters bravely resisted.

Everything changed

We sold the house in Bzenec and I moved to Brno, where I still live. Same year, my first semester at university.

First jobs and AAA Auto

Direct sales, and I was hooked on selling right away. Then selling cars at AAA Auto. Next, a temp job making aluminum windows. Day one, a broom. A week later, a drill. A meteoric career rise in a crew of old, tired, washed-up guys who were hitting the bottle before lunch. That’s where the plan was born: financial independence and freedom.

First asset maps

Knowing nothing, I started as a sales rep for a company building GIS systems. I scraped together gas money somewhere and drove from one town hall to the next. Very unsuccessfully. Then something clicked. I broke away and founded my own brand, Náš Pasport. The brand dates from 2013. The limited company had to wait until 2019.

Where it began

First office

Small, rented, on the outskirts. But mine. The work kept coming, clients started rolling in on their own, and for the first time the whole thing looked like a company, not a side gig.

Degree done

Economics degree done, an MBA added later. Because I was young, dumb and ambitious. Plus a library of sales and psychology books, a school cheaper and more useful than the other two combined.

Náš Pasport s.r.o. and a uniform

Revenue outgrew the sole-trader setup. A company was the logical next step. And the same year, that Active Reserve application. The two best decisions of my life, both in one year, both against everyone’s advice. I’ve treated advice as a rough guide ever since.

Company + army

First stocks

I spent the Covid year learning to invest and bought my first stock: Tesla. That’s how it started. What’s grown most since is the number of opinions I keep to myself.

INGsite s.r.o.

The group’s second company. The vision: in-house surveying, from field to handover. Founding a company takes an afternoon. Building one is another matter. Still working on the second part.

Turning point: Digital Technical Map

Overnight, the market flipped from asset mapping to the Digital Technical Map (DTM). New laws, new software, new rules. Nerves, stress and months of learning. We pulled it off and today we live off it. Exactly the moment we’d unknowingly spent ten years training for.

Industry reset

Less me, more system

A stable group of companies, instruments in the field, surveying taking off and more projects growing around it. The main task: a company that works even without me. Turns out the hardest thing to delegate is yourself.

04 / Service

Active Reserve

As a kid I was scared of two things: weddings and the army. Then came 2019 and one lonely evening that went a little too well, glass in hand 😃 A few days later, an unknown number called. Parked badly again..? No, it was the recruitment office, asking me to come in and sign up for the army. And sure enough, there in my inbox was a completed Active Reserve application, typos and all. To this day I don’t remember filling it in. I went to the recruitment office “just to hear what it’s about,” and before I came to my senses, I had a start date. That just leaves the wedding. Guess I’ll have to pour myself another one.

Basic training? The worst six weeks of my life. And in hindsight, the best thing that ever happened to me.

I started from absolute zero, yanked out of a comfortable life. I came back from every early exercise sick, once with pneumonia. My body handed in its notice. Request denied. Today it’s routine, and I’m building for others what they once built for me.

For the record: the Active Reserve is ordinary people with civilian jobs who put on a uniform and train for part of the year. Tradespeople, managers, students, business owners. Nobody made any of us go. And that’s exactly why it works: you’ll meet the best people I know.

And a bonus I didn’t see coming: when the CEO vanishes into the woods for weeks with no signal, the company has to learn to run without him. The army is my toughest training in delegation. There’s no pricier leadership course, and this one even covers my meals.

2024 / Responsibility

For the first time, I was in charge of more than myself. A rebel by nature, I sometimes push the limits, but that’s just me.

Starting over

I help rookies who are where I once was: shaking like a leaf and one step from collapse.

How far it’s come

We train under the same conditions as the pros. Back then I’d never have believed it.

Why I’m there

For me, the army isn’t about weapons. It’s about responsibility, trust and friendship. And being ready to defend my family and the people I care about. Roughly 12 weeks a year, voluntarily, on my vacation days.

the best people I know →
PortraitPhotos
Two men in the fieldOutdoors
MovingMoving
OutdoorsBreak
RestingActive recovery
FieldField
A stopQuick stop
WinterCold? So what
Marching in snowMarch
In the cabOnward
ForestCamouflage level 100
On a trailKilometers in my legs
Selfie in a vehicleA moment to myself
LeavingEverything on my back
CrewCrew
Job doneAnd done
In waterWater obstacle
In a lakeDry feet weren’t an option
OnwardLogistics
FoggyWaiting
Group photoGroup photo
Drag right

The goal? No monument. I’ll be happy if my friends one day say:

“Fun to be around. And he answered the phone at 3 a.m.”

An obituary won’t fit much more anyway.

05 / AI at work

AI, no fluff

I have more ideas than time. So I built an AI that helps me sort the ones worth doing from the nonsense. A slightly absurd way to run my own life, but it works. When friends ask how I juggle two companies, the army and the mountains, I tell them: don’t ask me, ask Sabina.

My AI sidekick

Sabina is an AI built to fit the way I think. She knows the companies, the plans and the system I generously call thinking. She runs my calendar, polices my priorities and writes proposals, strategies and this website with me. When I’m stuck, I message Sabina. When I’m bored, same. My friends have given up and just say: “ask Sabina.”

P.S. Yes, you’re talking to her right now.

01 / Memory

Safety net

When my head fires off a hundred ideas a day, I need someone to catch them and tell me which ones are nonsense. An emergency service for a man who forgets things in real time.

02 / Reality check

Sparring partner

When an idea sounds brilliant at six in the morning, I let Sabina shoot it down at ten. Saves me money and my self-respect.

03 / Delegating

Company minus me

Sabina keeps the office running while I’m away. I come back to three tidy questions instead of two hundred unread messages.

04 / Homework

Contract check

Quotes, contracts, invoices. The AI scans them in a second and flags where someone’s trying to rip me off. So far, it’s always paid off.

06 / Off duty

No signal

My calendar is full. The important stuff isn’t in it. That happens somewhere else, some other time.. out in the wild, by a fire or in the mountains, etc. I have two operating modes.. either perfect prep with scenarios and checklists, or “it’ll work out somehow.” The unsettling part: both work equally well.

I’m not exactly a people person. In some mysterious way, I just spend most of my free time with the people I care about.

DolomitesDolomites
Summit crossSummit, finally
SeaIstria, Croatia
CupraRocket to Mars

User manual

Instead of the usual “about me,” a few operating notes that say more about me than any bio.

  • 01Spends more time picking a backpack than the average Czech spends picking a mortgage.
  • 02Has a contingency plan for the zombie apocalypse. Never lays out tomorrow’s T-shirt.
  • 03Claims to want a quiet life. Evidence has yet to surface.
  • 04“I’ll just quickly check something” means three hours of silence.
  • 05Looks like improvisation. Others call it strategy. Both are true at once.
  • 06Floorball, football, padel. Plays better than he looks, but the bar is low.

Therapy on wheels

A car for fun. Makes no financial sense, but still cheaper than a therapist. And a therapist can’t hit 100 km/h in well under five seconds.

Cupra at sunsetSunset, Moravian Karst
Cupra in the AlpsAlps
Car washSunday ritual
At the wheelTherapy included
cheaper than a therapist ↖
Drag right

Good today beats perfect never.

The group
07 / Contact

Don’t contact Matěj Severa me

Thanks 😃